Good ideas are the key to great marketing, and we pride ourselves on our highly creative approach to crafting campaigns. Whatever you need, from a nationwide promotion to a precisely targeted approach, we’ve the ideas and insights to make it happen.
The best ideas don't just appear out of thin air. Instead they're the result of a detailed process based on a thorough understanding of marketing and brand objectives. Armed with that knowledge we can create campaign solutions that deliver real ROI, not just once but again and again. That's because we're obsessed - in the best possible way - with continuous improvement. The world is constantly changing, and in order to stay relevant we believe an organisation's marketing should evolve in the same way. It's an attitude that means we never rest on our laurels; what worked yesterday won't necessarily work today, so if there's a better way to reach a particular audience and achieve a campaign's goals then we'll find it. And if that means starting again from first principles then so be it; rehashing existing ideas and calling it original thinking isn't our style.
Instead we believe in a bespoke approach that optimises ROI by carefully identifying and targeting a specific audience, eliminating waste and increasing impact along the way. Think of our technique as a sniper's rifle rather than a blunderbuss - accurate, powerful and highly effective. The key is making your data work harder so you only approach audiences who are receptive to your message. Our data health and suppression services make sure you aren't wasting budget by mailing recipients who've changed address, while our data analytics bureau verifies the socio-demographics of your database to support cross-media campaigns. Then there's the actual approach itself; even the most detailed audience mapping and beautifully produced marketing material won't yield the right results if its message is wrong for its recipients. So we make sure we speak in a way that's right for them, balancing what you need to say with what they want to hear. By starting at the end of the communications process – with the people who'll eventually read and respond to your message – we maximise your ability to generate both revenue and support for your cause.
We know how important it is to get a true understanding of your marketing objectives and we do this through the medium of chat. Revolutionary, we know! … but it works wonders and helps us to set off in the right direction.
“We moved our mailings, print and more recently event merchandise to Intygra after a competitive bid process. The transition was seamless and their hand-holding throughout has been excellent. They’ve delivered sizeable and sustainable savings and process improvements way above and beyond the scope of the initial bid requirements and continue to act as a trusted planning and production resource to our Marketeers
The team at Intygra have got a real knack for turning chaos into a successful campaign for us. They spot challenges and deal with them before we’re tripped up and they really help us build our production knowledge base for the future
Intygra are a professional and creative company that we have worked with for many years. We have been impressed by the quality of work, account management and their innovative approach to print which has added real value to our direct communications.
Intygra have managed our high volume print campaigns for over three years. We value the service we get from our account manager, who understands what we want and always provides expert opinion on how we can combine best quality print with the lowest possible cost.
Intygra have been outstanding print partners for our fundraising materials. Their account management is excellent, and I would certainly recommend them to any organisation looking for a cost effective yet efficient supplier.