What is data purchasing?

Data purchasing is the process of sourcing contact or audience data for use in marketing activity. Rather than simply purchasing the largest list available, effective data purchasing focuses on finding relevant information that matches your target audience, campaign objectives and intended marketing channels.

How do I purchase data for a marketing campaign?

The first step is to define who you want to reach and what you want your campaign to achieve. From there, criteria such as location, industry, company size, demographics or other relevant audience characteristics can be established. Intygra can help you define these requirements, identify appropriate data sources and purchase data lists suited to your campaign.

Can I purchase business and consumer data?

Yes. Depending on your campaign requirements, Intygra can help you purchase business data for B2B marketing or support you when purchasing consumer data for relevant B2C activity. The selection criteria will vary depending on the audience, channel and objectives of your campaign, so we take a tailored approach to sourcing the right data.

What should I consider when purchasing data lists?

Quality, relevance and intended use should all be considered when purchasing data lists. You should also consider where the data has come from, how closely it matches your target audience and whether it is appropriate for your chosen marketing channel. Data protection and compliance requirements are also important considerations, which is why Intygra works with trusted data providers and takes a considered approach to every data purchase.

STRONG CAMPAIGNS, PRACTICAL SOLUTIONS, DELIVERING RESULTS

Data Purchasing Services That Connect You With the Right Audience

The success of a marketing campaign starts with reaching the right people. Intygra’s data purchasing services help you access accurate, relevant data selected around your audience, objectives and campaign requirements.

Whether you need to purchase business data for a targeted B2B campaign or are purchasing consumer data to reach specific customer groups, we can help you identify and source the right information from trusted data providers.

From defining your audience through to sourcing and preparing your data for use, we make data purchasing straightforward, considered and effective.

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Purchase Data Lists Built Around Your Campaign

Purchasing data lists should never be about simply acquiring the largest database available. The value lies in finding relevant contacts who closely match the audience you actually want to reach.

We start by understanding your campaign, your ideal audience and what you want your marketing to achieve. This allows us to establish the criteria your data needs to meet before identifying appropriate sources.

Our data purchasing service can support you with:

Defining your target audience
Identifying suitable selection criteria
Sourcing relevant business and consumer data
Selecting data based on geographic and demographic requirements
Preparing purchased data for campaign activity
Supporting effective targeting and segmentation

This gives you a more focused dataset and helps reduce wasted campaign spend by concentrating your activity on the people most relevant to your message.

Purchase Business Data With Greater Confidence

If you are targeting other organisations, the quality and relevance of your business data can have a significant impact on campaign performance.

We can help you purchase business data based on the characteristics that matter to your campaign. Depending on your objectives, this could include factors such as business type, industry, location, company size or relevant decision makers.

Rather than approaching business data purchasing as a standalone transaction, we consider how the information will actually be used within your campaign.

This can help you:

Reach businesses that fit your target profile
Focus activity on relevant sectors and locations
Refine campaign volumes
Improve segmentation and personalisation
Reduce unnecessary marketing spend

With Intygra, purchased data can also feed directly into your wider campaign planning, production and delivery.

Purchasing Consumer Data for More Targeted Marketing

Reaching new consumers effectively starts with understanding who you want to communicate with.

When purchasing consumer data, we can help define the audience characteristics most relevant to your campaign before sourcing suitable data through trusted providers.

Depending on your requirements, audience selection can consider factors such as location, demographics, interests and other appropriate criteria.

We can also advise on email data purchase requirements where email forms part of your campaign. The focus remains the same: sourcing relevant data that is appropriate for the intended marketing activity and supports a more targeted approach.

By putting audience relevance first, you can build acquisition campaigns around the people most likely to be interested in what you have to say.

A Clearer Way to Purchase Marketing Data

If you are unsure how to purchase data or which type of list you need, we can guide you through the process.

We start with your campaign rather than the data itself. Who are you trying to reach? What do you know about your ideal audience? Which channels will you use? What does the campaign need to achieve?

From there, we can help establish the right criteria, identify suitable data sources and determine the volume and type of information required.

Our process considers:

Your target audience
Campaign objectives
Required selection criteria
Appropriate data sources
Data volumes and budget
Intended marketing channels
Data protection and compliance requirements

This consultative approach means you are not simply purchasing data. You are sourcing information with a clear purpose and a plan for how it will support your campaign.

Find the Right Data for Your Next Campaign

Better targeting starts with better data.

Whether you want to purchase data lists for a new customer acquisition campaign, purchase business data to reach specific organisations or explore purchasing consumer data for your next marketing project, Intygra can help.

Our wider data management and campaign expertise means we can support more than the initial data purchase. We can help you consider how your data should be segmented, managed and used across your wider marketing activity, bringing data, planning and campaign delivery together.

Tell us who you want to reach and what you want to achieve. We will help you find the most practical way forward.

Purchase the Right Data for Your Campaign

With data purchasing, management and campaign delivery expertise all under one roof, we can help turn your purchased data into targeted marketing activity that delivers.

Why Choose Intygra for Data Purchasing?

We combine data expertise with a practical understanding of how information is used in real marketing campaigns.

Working with Intygra means:

Data sourced around your specific audience and campaign objectives
Access to trusted data sources for business and consumer campaigns
Support defining the right targeting and selection criteria
Data protection and compliance considered throughout the process
Expertise that extends from data purchasing through to campaign delivery

We do not simply help you purchase data lists. We help you source the right data for what you want to achieve and make sure it has a clear purpose within your wider marketing activity.

Take a look at our recent work or contact us if you’d like to chat about a project.

Do good Data Purchasing

We’re carbon neutral

ESG is at our core and as a Carbon Neutral Business, we take our campaign sourcing incredibly seriously. We’re also BMPAA accredited and committed to being carbon neutral.

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We take data compliance seriously

We’re GDPR compliant at every stage of our campaign process and can consult you on the latest methods of data protection and robust personalisation.